Erik Kocher Discusses Recreation Center Branding in Athletic Business Magazine

Wednesday, July 19, 2017

The July/August 2017 issue of Athletic Business Magazine features an article written by Hastings+Chivetta’s Design Principal, Erik Kocher. “Branding the Campus Recreation Center” discusses the importance of branding in collegiate recreation centers. “While an athletics department brands its facilities to drive attendance and fundraising — all under continuous pressure to deliver more, highly qualified students — most (if not all) institutions have taken similar branding strategies campus wide.”

All of Hastings+Chivetta’s recreation centers incorporate university branding including, most recently, The University of Utah’s George S. Eccles Student Life Center which encompasses the Utah “U” and signature red color throughout the exterior and interior design.

Also included in the article is research done by Hastings+Chivetta showing the costs of branding relative to total capital investment.

“As competition for students increases and interest in greater student participation continues to grow, smartly branded facilities are proving to be a selling point.”

To read the entire article, please click here.